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Amazon Brand Registry is a way to protect your brand on Amazon. In the US, if you have a registered trademark (get it here), you can inform Amazon and prevent anyone except you from using your brand there.

rom the moment or creation your logo is covered by copyright, provided that it is distinctive enough. However, it's not the same as register your logo as a trademark.

A trademark is valid for a limited period of time — it varies from 7 to 20 years, depending on a country. After the period, the trademark should be renewed and it can be renewed for as many times as you wish.

When a trademark becomes very popular, so popular that it is used to virtually name the product, it means that the mark is about to be genericized. 

First of all, it depends on the strength of your trademark. Weak trademarks can't be registered, even if there are no other businesses with this name.

Why do I need to trademark my blog? The name of your blog or channel is your asset. It’s how your fans can find you and it’s an important part of your identity. For a regular blogger, more readers mean more income.

An independent video game is a video game that is created without the financial support of a publisher. However, these games become increasingly more popular and financially successful.

You have a successful online business and clients from dozens of countries. That’s great, congratulations! Your business is growing and this is the right time to protect your trademark. Losing your mark can ruin years of hard work and this is vital to have it protected.

Trademarks are assets. They are like offices or fabrics which a business might have, the difference is that trademarks are intangible. This doesn’t make them less important: in our sweet new world intangible becomes increasingly more valuable. Millions of dollars are invested in Intellectual Property: patents, designs, trademarks and copyright. You hear a lot of stories about some company suing another for US$100 million in the court. The companies know that they must defend their intellectual property in the exactly the same way as their tangible property.

We, here at Bonamark, recommend creating a unique trademark; it will have more chances to register. But what if you want to use a part of an existing trademark?