# How to check if a trademark is available?

*Published:* 2025-01-24
*Author:* admin

Hello, everyone! I’m Vladimir from Bonamark. Today, I’m excited to present on [trademark searching](https://bonamark.com/trademark-search) and [registration](https://bonamark.com/trademark-registration), covering essentials from basic principles to practical steps for checking the availability of your trademark.

**1. About Bonamark**
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- **Who We Are**: A fixed-fee trademark registration agency with transparent pricing.
- **Experience**: Since 2016, we’ve registered over 7,000 marks globally, from the U.S. to Mongolia.
- **Support**: We provide ongoing support in English, Spanish, German, and Russian.

**2. Importance of Trademark Registration**
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- **Asset Creation**: Trademarks add business value over time, serving as a tangible asset.
- **Protection Against Copycats**: Ensures your brand identity is safeguarded.
- **Prevention of Infringement Claims**: Reduces risks of potential lawsuits.
- **Amazon Brand Registry**: Trademark registration is essential for Amazon’s brand registry, giving you control over listings.

**3. Understanding Trademark Infringement**
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- **Definition**: Using or resembling an existing trademark without permission.
- **Examples**: 
    - **Intentional Imitation**: Brands mimicking established names.
    - **Unintentional Confusion**: Accidental similarities due to limited options.
    - **Domain & Packaging**: Includes using similar domains or packaging that can mislead consumers.

**4. Steps for Checking Trademark Availability**
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### **Step 1: Registerability Criteria**

- **Non-descriptive**: Avoid terms describing the product (e.g., “Fresh Water”).
- **Lawfulness**: Should not include offensive terms or reference prohibited activities.
- **Non-deceptive**: Avoid names that might mislead about the product’s origin or attributes.

### **Step 2: Search for Potential Conflicts**

- **Define Product Classes**: Determine specific classes for your trademark.
- **AI & Manual Searches**: Use available AI tools for preliminary checks, followed by manual confirmation.

### **Step 3: Assess Similarities**

- **Compare Similarities**: Evaluate if a consumer would confuse your mark with existing trademarks.
- **Consult an Expert**: For deeper insights, professional advice may prevent costly rejections.

**5. Recommended Trademark Search Tools**
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- **TESS (USPTO)**: For U.S.-based trademarks.
- **TMView**: Covers trademarks in multiple jurisdictions with AI search.
- **European Union Trademark Search**: Allows logo comparisons.
- **UK & Australian Searches**: Known for accuracy and reliability.

Feel free to reach out at <support@bonamark.com> for questions or additional assistance. Thank you for joining this session, and best of luck with your trademark journey!