Case Analysis

One small company based in the Netherlands, the prospect of expanding into the competitive US market was both exciting and daunting. They knew that their brand name was weak and feared that their trademark application would be rejected. That's when they turned to Bonamark for help.

Bonamark’s client had big plans to expand their confectionary business into the European Union with two new trademarks, both featuring beautifully designed logos with gold as the primary color. But their dreams were nearly dashed when they received a threatening letter from a well-known confectionery company.

At Bonamark, we take pride in helping our clients protect their intellectual property. Recently, producers of medical equipment in class 10 came to us to register their logo in the EU. A year later a similar trademark was filed in the EU.

A small business owner, passionate about his products and eager to expand his reach, dreams of bringing his brand to new markets overseas. But before he can do that, he needs to ensure that his trademark is protected in each new country he enters.

An Australian entrepreneur in the dietary supplement niche approached us for advice on how to protect his business as he was preparing to launch his project. Bonamark conducted an Extensive Study in the USA, the European Union, Germany, and Japan.

A US-based company that produces and distributes window films recently discovered that their former distributors had stolen their trademark by registering it in Ukraine and Brazil without their authorization. What happened next is the best case scenario of how to get back a stolen trademark.

There was a Japanese startup that had created an innovative app for restaurants. The app was designed to help diners discover new restaurants and make reservations with just a few clicks. It had become very popular in Japan and the startup was now planning to expand it to other Asian countries.

Every country maintains its own trademark registry and will not recognize foreign trademarks. There are 2 ways to register a trademark internationally. 1. Use the national procedure and register a trademark in every country of your interest individually. This works for all countries. 2. Use the Madrid Protocol of WIPO and extend an existing trademark to multiple countries. This works for some countries.