An Australian entrepreneur in the dietary supplement niche approached us for advice on how to protect his business as he was preparing to launch his project. Bonamark conducted an Extensive Study in the USA, the European Union, Germany, and Japan and determined that obtaining trademark protection in all countries of interest would have a high probability of success, except for the USA. Despite our legal team's warning of the negative likelihood, the client decided to proceed with all countries of interest and attempted to obtain a trademark in the USA.
As predicted in our studies, the process was straightforward in the European Union, Germany, and Japan. However, it was objected in the USA due to the existence of a very similar trademark previously registered. We advised our client that the chances of overcoming the objection were low and recommended that they use a different trademark for this jurisdiction.
Our client heeded our advice and created a new brand that successfully passed our analysis. He proceeded with the application in the U.S. and now it is registered. This strategic approach allowed the client to reach their target markets and protect their products without conflicting with other trademarks.
In summary, Bonamark's comprehensive analysis and strategic guidance helped the Australian entrepreneur successfully navigate the trademark registration process and protect their brand in multiple countries.