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Guides & Tips

Online content is the term, which is usually associated with any information or media that can be found on the internet . It can include blogs, articles, electronic books, pictures, images, videos, posts in social media, podcasts and many other things.

4 min
Case Analysis
There was a Japanese startup that had created an innovative app for restaurants. The app was designed to help diners discover new restaurants and make reservations with just a few clicks. It had become very popular in Japan and the startup was now planning to expand it to other Asian countries.
7 min
IP Protection
Protecting your brand name across the globe involves a combination of trademark registration, monitoring and enforcement. 
Guides & Tips
The process of registering a trademark is a multi-step process. Learn how to register a trademark in 8 steps. Note! The process will be slightly different in different countries.
7 min

In this guide, we are going to dive into the most misunderstood part of filing a trademark. The Trademark Classification. We are going to discuss what are Classification, Trademark classes and what types of classifications exist.

Case Analysis
Every country maintains its own trademark registry and will not recognize foreign trademarks. There are 2 ways to register a trademark internationally. 1. Use the national procedure and register a trademark in every country of your interest individually. This works for all countries. 2. Use the Madrid Protocol of WIPO and extend an existing trademark to multiple countries. This works for some countries. 

This is a complete guide to Intellectual Property and IP. We answer what is intellectual property, how to protect intellectual property, what is the definition of intellectual property, why is protecting intellectual property important.

After you file your trademark through the WIPO (Madrid Protocol) there are 2 possible outcomes: either the WIPO will accept your mark and forward it to the Trademark Offices of the countries of your interest, or it will issue an irregularity notice urging you to correct any mistakes in your application.
IP stands for Intellectual Property and that’s one of the most important assets of a startup. In fact, in the beginning, this is sometimes the only real asset startups have.
Guides & Tips
How to renew a trademark filed through the WIPO (an international trademark)? Here are the tips you need to follow to renew your Madrid trademark with the WIPO.
3 min

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