Trademark Monitoring

When managing an international portfolio of trademarks, it’s important to stay alert for similar marks and actively defend your brand. In some countries, like in the USA, you MUST defend your trademark or you lose your trademark rights.

Although WIPO marks have the same legal weight as local marks, enforcing them internationally can be difficult. Regarding local registrations, if you fail to actively defend your trademark in some countries, it may result in losing your ownership rights over time.

Once you have your trademark registered, it is protected in the countries in which you applied for it. However, it is always a good idea to keep an eye on other countries. If your trademark becomes well-known in the US, someone from Japan might decide to copy it, since trademarks are only protected in countries where they are registered.

Why you should have trademark monitoring

For example, if you’re based in Europe, it’s essential to monitor markets like Japan or South Korea, where your trademark could be used in a slightly altered form. The reverse is also true—businesses in Asia should actively monitor their trademarks in Western markets.

Without regular oversight, you may not even realize your rights are being compromised until it’s too late to act.

An example: your brand is “SweetRuby” for yogurts and you are doing well. But you want to export to Asia and visit a trademark fair in China. Someone sees your brand and files 3 similar marks: “SweetRuby”, “SweetRubi” and “SweetRubyStone”. You don’t know about this until you deliver your first shipment. Now it’s too late to change anything, and you have to pay a hefty ransom to the owner of the Chinese marks.

Trademark monitoring is complex and time-consuming—but it’s essential to protecting the value of your brand. Bonamark’s International Trademark Watch makes this process simple, reliable, and effective.

Unlike other companies offering trademark monitoring, we do not simply offer a tool to get a list of similar marks once every 2 weeks; we provide Bonamark’s Proactive Brand Protection™, a service based on more than 10 years of our expertise in international trademark protection across 188 countries.

Trademark Watch+Enforcement Bundle

What is included in the bundle?

Global Trademark Watch Service

We use several service providers to regularly scan official trademark databases in over 180 countries and territories. You’ll receive timely reports detailing similar or identical trademarks published worldwide, as well as the probability of a conflict.

This allows you to act quickly—often before any real damage is done.

Using Bonamark, you will enjoy a significantly greater sense of security, knowing that your trademark is your property on a global scale.

Our Watch will provide you with information regarding similar and identical trademarks published worldwide. This will help you to react in a timely manner to protect your rights with the help of our local, experienced attorneys.

Bonamark’s Proactive Brand Protection™

Every two weeks, our legal team will review the results and provide its expert recommendation on what steps you should take to defend the brand and if you need to act to prevent a mark from registering.

Additionally, we will provide our local attorney’s advice and the total costs to protect your rights in a particular country.

With our network of trademark attorneys in 180 countries, we can truly defend your trademark internationally.

We provide reports on all cases of your trademark being misused and a list of recommended actions to solve the issue. You’ll have access to free consultations with local attorneys to find the best strategy to handle your trademark infringement.

The trademark watch service provides thorough, frequent, and accurate scans. Our Proactive Brand Protection interprets the results and helps enforce your trademark.

Bonamark’s Proactive Brand Protection™ + Trademark Watch Bundle (150$/year+90$/month)

International Trademark Watch:

• Costs 150$ (USD) internationally a year
• Covers 150+ countries
• Can be set to send reports 2 times a month or monthly
• Will find any similar marks (works for logos and wordmarks)

Proactive Brand Protection:

• Costs 90$/month for a trademark
• Free cease and desist letters to infringers in supported countries*
• The results are reviewed and interpreted by our legal team
• Report with a list of actions to stop your trademark infringement
• Unlimited consultations with our legal team and consultants
• Includes up to two one-hour consultations with local attorneys in any of the countries where we work

* UK, Singapore, EU (27 countries), Switzerland, Australia and New Zealand.

NOTE: We are not offering International Trademark Watch separately from the bundle, as we believe that without the enforcement, it’s mostly useless.

The result?

It’s not a simple watch where you are stuck with a list of marks you have no idea what to do with.

You will have a solution, evaluation, and a clear path set for you to get your brand enforced internationally.

Get an international Trademark protection agency on your side. Work with Bonamark.com

Our International Trademark Watch + Protection Bundle covers more than 150 countries and territories. Do not let anyone steal your trademark

Marketplace Monitoring and Social Network Monitoring

In addition to our robust trademark watch services, we now offer Marketplace Monitoring and Social Network Monitoring to further strengthen your brand protection.

For just $200/month, our Marketplace Monitoring covers all major e-commerce platforms, scanning listings and seller activity to alert you to potential infringements or unauthorized use of your brand.

Likewise, our Social Network Monitoring—also $200/month—keeps a vigilant eye on all key social media channels, helping you quickly identify and respond to any misuse of your trademarks across digital communities. These services work seamlessly with our trademark watch process to give you comprehensive visibility and proactive protection across the web and beyond.

These services are available together with the main Trademark Watch service.