Blog

One small company based in the Netherlands, the prospect of expanding into the competitive US market was both exciting and daunting. They knew that their brand name was weak and feared that their trademark application would be rejected. That's when they turned to Bonamark for help.

Bonamark’s client had big plans to expand their confectionary business into the European Union with two new trademarks, both featuring beautifully designed logos with gold as the primary color. But their dreams were nearly dashed when they received a threatening letter from a well-known confectionery company.

So what is the brand identity or brand image? That is how your target - and of course - the general audience recognizes and perceives you. The definition of brand identity includes the company name, logo, tagline, colour palette, typography, imagery, the way how you address your buyers, and brand personality.

At Bonamark, we take pride in helping our clients protect their intellectual property. Recently, producers of medical equipment in class 10 came to us to register their logo in the EU. A year later a similar trademark was filed in the EU.

To check the status of your application you can use the WIPO's MADRID MONITOR. You can start by visiting the WIPO MADRID MONITOR website. The complete guide is below.

A small business owner, passionate about his products and eager to expand his reach, dreams of bringing his brand to new markets overseas. But before he can do that, he needs to ensure that his trademark is protected in each new country he enters.

Here is a short article for the ones only starting a business. It's not about trademarks or Intellectual Property, but more about understanding that doing business is a long-term strategy.

An Australian entrepreneur in the dietary supplement niche approached us for advice on how to protect his business as he was preparing to launch his project. Bonamark conducted an Extensive Study in the USA, the European Union, Germany, and Japan.

A US-based company that produces and distributes window films recently discovered that their former distributors had stolen their trademark by registering it in Ukraine and Brazil without their authorization. What happened next is the best case scenario of how to get back a stolen trademark.

Online content is the term, which is usually associated with any information or media that can be found on the internet . It can include blogs, articles, electronic books, pictures, images, videos, posts in social media, podcasts and many other things.