Sorry, you need to enable JavaScript to visit this website.

The Importance and Challenges of Buying a Trademark for Your Business

Reading time
6 min
uying a Trademark for Your Business


When starting a business, one crucial aspect that often gets overlooked is the importance of buying a trademark. Securing a trademark not only helps you establish your brand identity but also ensures that you are not left waiting until another mark is registered. In this article, we will explore the significance of purchasing a trademark, the challenges that may arise during the process, and provide insights into different ways to acquire a trademark.


What does it mean to buy a Trademark?

Buying a trademark involves acquiring the exclusive rights to use a particular name, logo, or design that distinguishes your products or services from others in the market. It provides legal protection and prevents others from using a similar mark that could confuse consumers. There are various methods to obtain a trademark, including purchasing an existing registered mark or creating your own and registering it.


Who is Involved in the buying process?

The process of buying a trademark typically involves multiple parties. As a business owner, you would be the buyer, seeking to purchase the trademark rights from the current owner. Additionally, legal professionals specializing in intellectual property law can assist with the necessary documentation, searches, and negotiations.


Tools Used in the Process:

Several tools can aid in the process of buying a trademark. Online trademark databases, such as the United States Patent and Trademark Office (USPTO) or international databases, provide valuable information about existing trademarks. These resources enable you to conduct thorough searches and determine a preliminary list of desired marks.


Why Buying a Trademark is Important:

Purchasing a trademark offers numerous benefits for your business. Let's explore some of the key reasons why securing a trademark is essential:

1. Brand Protection: A registered trademark provides legal protection, ensuring that your brand is safeguarded from unauthorized use by competitors.

2. Market Differentiation: A unique trademark helps distinguish your products or services from others in the market, making it easier for consumers to identify and choose your brand.

3. Consumer Trust and Loyalty: A recognizable and trusted trademark enhances consumer confidence in your brand, fostering loyalty and repeat business. Customers who are already familiar with the purchased mark are more likely to trust and choose your products or services.

4. Expansion Opportunities: Owning a trademark opens doors to new markets, licensing agreements, and potential collaborations, enabling business growth and expansion. A purchased trademark with prior fame can have an existing customer base, making it easier to penetrate new markets. Additionally, licensing your trademark to other businesses can generate revenue streams and increase brand exposure.


uying a Trademark timeline


Pros and Cons of Buying a Trademark vs Creating and Registering Your Own Trademark:


Buying a Trademark:


Faster process: You don't have to wait 12-16 months for your trademark to register.

Established reputation: Buying a registered mark provides you with a reputable brand and prior history.

Existing customer loyalty: Customers who are already familiar with the purchased mark are more likely to remain loyal.


Higher cost: Buying a trademark can be more expensive compared to creating and registering your own mark.

Limited scope: The purchased mark is only valid for the goods or services it was registered for.       
Potential pitfalls: There might be hidden issues associated with the registered mark that you are not aware of. For example, the mark might be licensed to someone else, or it wasn’t used during several years, or it was offered as a collateral to secure a loan.


Creating and Registering Your Own Trademark:


Unique identity: Creating your own mark allows you to come up with a name or logo that reflects your brand vision.

Flexibility: You have control over the design and scope of the trademark.


Time-consuming: The process of creating and registering your own trademark can take longer.

A new mark is a new start. It has no prior fame, no prior clientele. 


General Explanation of Ways to Buy a Trademark:

There are several approaches to acquiring a trademark. Let's explore some common methods:

1. Purchase an Existing Registered Trademark: You can buy an existing registered trademark directly from its owner. This approach provides immediate rights and recognition for an established mark.

2. Create and Register Your Own Trademark: If you have a unique brand name or logo, you can create your own trademark and register it with the appropriate intellectual property office. This option offers flexibility but requires careful consideration and legal expertise.


Detailed Explanation of Different Ways to Buy a Trademark:

To buy a trademark, you have two primary options: conducting the search and acquisition process yourself or hiring a legal company to handle it on your behalf. Here is a breakdown of each approach:

1. Search and Acquisition Process Yourself: This involves conducting comprehensive trademark searches to ensure the mark is available for purchase. Once a suitable mark is found, you negotiate with the current owner and draft a trademark assignment agreement, transferring the rights to you.


   - Lower cost compared to hiring a legal company.

   - Direct involvement in the process, allowing for greater control. 


   - Time-consuming and requires expertise in trademark law.

   - Increased risk of overlooking crucial legal aspects.

2. Hire a Legal Company: Engaging a legal company specializing in intellectual property can streamline the process and ensure compliance with legal requirements.


   - Professional expertise and guidance throughout the entire process.

   - Reduced risk of legal complications and mistakes.


   - Higher cost compared to handling the process independently.

   - Less direct control over the process.


Hire a Legal Company


How to Find a Trademark for Sale:

Finding a trademark for sale requires diligent research and active engagement. Some effective methods to identify available trademarks include:

1. Online Marketplaces: Explore online platforms that specialize in trademark sales and acquisitions, where owners list their trademarks for potential buyers to browse.

2. Intellectual Property Auctions: Attend intellectual property auctions or monitor online auction platforms where trademarks are often sold.

3. Direct Outreach: Contact trademark owners directly to inquire about the potential purchase of their mark. This is a very time-consuming process as there is no guarantee that the contacted trademark owners are interested in selling their brands. 


What Can Affect the Validity of Your Purchased Trademark?

While purchasing a trademark offers protection, certain factors can affect its validity. These include:

1. Prior Rights: If another entity holds prior rights to a similar mark, they may challenge the validity of your purchased trademark.

2. Non-Use: Failure to actively use the trademark for an extended period can lead to challenges or even cancellation of the mark.

3. Improper Assignment: Incorrectly drafting the trademark assignment agreement or failing to fulfill legal requirements can impact the validity of the purchased mark.


Free Deed of Assignment Template:

To facilitate the trademark purchase process, a free Deed of Assignment template (also known as a trademark assignment agreement) is provided by Bonamark. This template can be used to formalize the transfer of trademark rights between the buyer and seller. It is crucial to tailor the template to specific jurisdictional requirements and seek legal advice if necessary. Bonamark takes no responsibility for any consequences associated with the use of the template. You may use it at your own risk. 

Deed of Assignment (template).


Recommendation to Consider Using a Professional Service:

Considering the complexity and legal implications involved in buying a trademark, it is advisable to engage a professional service specializing in intellectual property law. These experts possess the knowledge and experience to navigate the intricacies of trademark acquisition, ensuring a smoother and more secure process.



When starting a business, buying a trademark is a vital step to establish your brand identity, secure exclusive rights, and differentiate yourself in the market. While challenges may arise during the process, understanding the various ways to acquire a trademark and seeking professional assistance can help you overcome them. Remember to conduct thorough research, consider your specific business needs, and take advantage of available resources such as the free Deed of Assignment template. By investing in a trademark, you pave the way for long-term brand success and growth.


If you don't find an existing trademark to buy, you can consider registering a new trademark of your own.


Contact us

This site uses cookies to store information on your computer.

Some cookies on this site are essential, and the site won't work as expected without them. These cookies are set when you submit a form, login or interact with the site by doing something that goes beyond clicking on simple links.

We also use some non-essential cookies to anonymously track visitors or enhance your experience of the site. If you're not happy with this, we won't set these cookies but some nice features of the site may be unavailable.

By using our site you accept the terms of our Privacy Policy.

read more