Ways to protect a trademark in e-commerce

You have a successful online business and clients from dozens of countries. That’s great, congratulations! Your business is growing and this is the right time to protect your trademark. Losing your mark can ruin years of hard work and this is vital to have it protected.

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How To Lose a Lot of Money on Your Trademark

Trademarks are assets. They are like offices or fabrics which a business might have, the difference is that trademarks are intangible. This doesn’t make them less important: in our sweet new world intangible becomes increasingly more valuable. Millions of dollars are invested in Intellectual Property: patents, designs, trademarks and copyright. You hear a lot of stories about some company suing another for US$100 million in the court. The companies know that they must defend their intellectual property in the exactly the same way as their tangible property.

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Final Office Action

A final office action is sent after a non-final office action in the US, if your response to the non-final objection didn't satisfy the examining attorney.

Usually you will have up to 6 months from the filing date to provide the examiner with your response or file the appeal. No extensions are available and if no response is filed, the trademark will go abandoned.

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