There are several ways not to lose your trademark in China. The first is free and 100% bullet-proof: you must be sure that no one knows your trademark in China. You shouldn't accept clients from China, advertise, sell, talk to anyone connected with China and so on.
Why do I need to trademark my blog? The name of your blog or channel is your asset. It’s how your fans can find you and it’s an important part of your identity. For a regular blogger, more readers mean more income.
You have a successful online business and clients from dozens of countries. That’s great, congratulations! Your business is growing and this is the right time to protect your trademark. Losing your mark can ruin years of hard work and this is vital to have it protected.
Trademarks are assets. They are like offices or fabrics which a business might have, the difference is that trademarks are intangible. This doesn’t make them less important: in our sweet new world intangible becomes increasingly more valuable. Millions of dollars are invested in Intellectual Property: patents, designs, trademarks and copyright. You hear a lot of stories about some company suing another for US$100 million in the court. The companies know that they must defend their intellectual property in the exactly the same way as their tangible property.
We, here at Bonamark, recommend creating a unique trademark; it will have more chances to register. But what if you want to use a part of an existing trademark?
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