Blog
Case Analysis
There was a Japanese startup that had created an innovative app for restaurants. The app was designed to help diners discover new restaurants and make reservations with just a few clicks. It had become very popular in Japan and the startup was now planning to expand it to other Asian countries.
7 min
Case Analysis
Every country maintains its own trademark registry and will not recognize foreign trademarks. There are 2 ways to register a trademark internationally. 1. Use the national procedure and register a trademark in every country of your interest individually. This works for all countries. 2. Use the Madrid Protocol of WIPO and extend an existing trademark to multiple countries. This works for some countries.
Case Analysis
When you file a WIPO trademark (that’s the same as a Madrid Trademark), what you do is ask the WIPO to send a copy of your application to each country you paid for. When the trademark application is received in a country, the local Trademark Office starts a local examination process, similar to the standard one you have when filing a trademark manually.